Ogechi Adeola
Ogechi Adeola
Professor of Marketing and Deputy Vice Chancellor - Academic, University of Kigali, Rwanda
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ICT, infrastructure, and tourism development in Africa
O Adeola, O Evans
Tourism Economics 26 (1), 97-114, 2020
ICT, infrastructure, and tourism development in Africa
O Adeola, O Evans
Tourism Economics 26 (1), 97-114, 2020
Financial inclusion, financial development, and economic diversification in Nigeria
O Adeola, O Evans
The Journal of Developing Areas 51 (3), 1-15, 2017
Digital tourism: mobile phones, internet and tourism in Africa
O Adeola, O Evans
Tourism Recreation Research 44 (2), 190-202, 2019
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman
Journal of Business Research 80, 247-256, 2017
CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility
A Achi, O Adeola, FC Achi
Journal of Business Research 139, 771-781, 2022
Recontextualising gender in entrepreneurial leadership
AN Kimbu, A de Jong, I Adam, MA Ribeiro, E Afenyo-Agbe, O Adeola, ...
Annals of Tourism Research 88, 103176, 2021
The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
N Boso, O Adeola, A Danso, S Assadinia
Industrial Marketing Management 78, 137-145, 2019
Collaborative networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy
AN Kimbu, MZ Ngoasong, O Adeola, E Afenyo-Agbe
Tourism Planning & Development 16 (2), 161-178, 2019
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions
JW Cadogan, N Boso, VM Story, O Adeola
Journal of Business Research 69 (11), 5046-5052, 2016
Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts
MA Ribeiro, I Adam, AN Kimbu, E Afenyo-Agbe, O Adeola, ...
Tourism Management 86, 104343, 2021
Drivers of international tourism demand in Africa
O Adeola, N Boso, O Evans
Business Economics 53 (1), 25-36, 2018
Social media in marketing communications: A synthesis of successful strategies for the digital generation
O Adeola, RE Hinson, O Evans
Digital transformation in business and society: Theory and cases, 61-81, 2020
Marketing bank services to financially vulnerable customers: evidence from an emerging economy
E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan
International Journal of Bank Marketing 39 (3), 402-428, 2021
Investigating the path from firm innovativeness to financial performance: The roles of new product success, market responsiveness, and environment turbulence
S Zulu-Chisanga, N Boso, O Adeola, P Oghazi
Journal of Small Business Strategy 26 (1), 51-68, 2016
The effect of mobile health service quality on user satisfaction and continual usage
E Oppong, RE Hinson, O Adeola, O Muritala, JP Kosiba
Total Quality Management & Business Excellence 32 (1-2), 177-198, 2021
Does organizational creativity always drive market performance?
N Boso, F Donbesuur, T Bendega, J Annan, O Adeola
Psychology & Marketing 34 (11), 1004-1015, 2017
The impact of microfinance on financial inclusion in Nigeria
O Adeola, O Evans
The Journal of Developing Areas 51 (4), 193-206, 2017
Macroeconomic Determinants Of Non-Performing Loans In Nigeria: An Empirical Analysis
O Adeola, F Ikpesu
The Journal of Developing Areas 51 (2), 31-43, 2017
Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals?
O Adeola, P Gyimah, KO Appiah, RN Lussier
World Journal of Entrepreneurship, Management and Sustainable Development 17 …, 2021
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