| Heart and mind in conflict: The interplay of affect and cognition in consumer decision making B Shiv, A Fedorikhin Journal of consumer Research 26 (3), 278-292, 1999 | 3059 | 1999 |
| Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions A Fedorikhin, CW Park, M Thomson Journal of Consumer Psychology 18 (4), 281-291, 2008 | 576 | 2008 |
| Enough is enough! When identification no longer prevents negative corporate associations SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins Journal of the Academy of Marketing Science 34, 185-194, 2006 | 420 | 2006 |
| Spontaneous versus controlled influences of stimulus-based affect on choice behavior B Shiv, A Fedorikhin Organizational Behavior and Human Decision Processes 87 (2), 342-370, 2002 | 280 | 2002 |
| Positive mood and resistance to temptation: The interfering influence of elevated arousal A Fedorikhin, VM Patrick Journal of Consumer Research 37 (4), 698-711, 2010 | 252 | 2010 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 185 | 2009 |
| Coupling and decoupling of unfairness and anger in ultimatum bargaining J Srivastava, F Espinoza, A Fedorikhin Journal of Behavioral Decision Making 22 (5), 475-489, 2009 | 135 | 2009 |
| Mood effects on attitudes, perceived risk and choice: Moderators and mediators A Fedorikhin, CA Cole Journal of Consumer Psychology 14 (1-2), 2-12, 2004 | 127 | 2004 |
| Promotional bundles and consumers’ price judgments: when the best things in life are not free MA Kamins, VS Folkes, A Fedorikhin Journal of Consumer Research 36 (4), 660-670, 2009 | 121 | 2009 |
| Interplay of the heart and the mind in decision-making B Shiv, A Fedorikhin, SM Nowlis Inside Consumption, 166-184, 2005 | 33 | 2005 |
| The influence of positive affect on consideration set formation in memory-based choice MJ Barone, A Fedorikhin, DE Hansen Marketing Letters 28, 59-69, 2017 | 13 | 2017 |
| Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer? A Jakubanecs, A Fedorikhin, NM Iversen Journal of Business Research 91, 221-232, 2018 | 12 | 2018 |
| Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context A Jakubanecs, M Supphellen, A Fedorikhin, HM Haugen, N Sivertstøl International Journal of Market Research 61 (5), 518-533, 2019 | 9 | 2019 |
| The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting VM Patrick, A Fedorikhin, D MacInnis ADVANCES IN CONSUMER RESEARCH 32, 339, 2005 | 1 | 2005 |
| Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer B Shiv, A Fedorikhin | | |
| Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-being MP Gardner, M Sanghvi, JL Ozanne, L Anderson, A Andreasen, ... | | |
baba shivProfessor of Marketing, Stanford UniversityVerified email at stanford.edu
