Essi Pöyry
Essi Pöyry
University of Helsinki, Consumer Society Research Centre
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Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage
E Pöyry, P Parvinen, T Malmivaara
Electronic Commerce Research and Applications 12 (4), 224-235, 2013
A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication
EI Pöyry, M Pelkonen, E Naumanen, SM Laaksonen
International Journal of Strategic Communication 13 (4), 336-351, 2019
Restoration in a Virtual Reality Forest Environment
O Mattila, A Korhonen, E Pöyry, K Hauru, J Holopainen, P Parvinen
Computers in Human Behavior, 106295, 2020
Shopping with the Resale Value in Mind: A Study on Second‐Hand Luxury Consumers
LLM Turunen, E Pöyry
International Journal of Consumer Studies 43 (6), 549–556, 2019
Advancing data monetization and the creation of data-based business models
P Parvinen, E Pöyry, R Gustafsson, M Laitila, M Rossi
Communications of the association for information systems 47 (1), 2, 2020
The role of social media influencers in public health communication: Case COVID-19 pandemic
E Pöyry, H Reinikainen, V Luoma-Aho
International Journal of Strategic Communication 16 (3), 469-484, 2022
The danger of engagement: Behavioral observations of online community activity and service spending in the online gaming context
M Kaptein, P Parvinen, E Pöyry
International Journal of Electronic Commerce 20 (1), 50-75, 2015
Hedonic and utilitarian search for electronic word-of-mouth
E Poyry, P Parvinen, J Salo, H Blakaj
2012 45th Hawaii international conference on system sciences, 1797-1806, 2012
Opposing brand activism: triggers and strategies of consumers’ antibrand actions
E Pöyry, SM Laaksonen
European Journal of Marketing 56 (13), 261-284, 2022
Generating leads with sequential persuasion: Should sales influence tactics be consistent or complementary?
E Pöyry, P Parvinen, RG McFarland
Journal of Personal Selling & Sales Management 37 (2), 89-99, 2017
Introduction to the minitrack on mixed, augmented and virtual reality
P Parvinen, J Hamari, E Pöyry
The Power of'Like'--Interpreting Usage Behaviors in Company-Hosted Facebook Pages
E Pöyry, P Parvinen, T Malmivaara
2013 46th Hawaii International Conference on System Sciences, 2773-2782, 2013
Applying design science research methodology in the development of virtual reality forest management services
J Holopainen, O Mattila, E Pöyry, P Parvinen
Forest Policy and Economics 116, 102190, 2020
Exploring the learning outcomes with various technologies-proposing design principles for virtual reality learning environments
J Holopainen, A Lähtevänoja, O Mattila, I Södervik, E Pöyry, P Parvinen
Anatomy of viral social media events
E Pöyry, SM Laaksonen, A Kekkonen, J Pääkkönen
Annual Hawaii International Conference on System Sciences, 2173-2182, 2018
Miten Suomi söi 2008–2016?: Erityisruokavaliot ja niiden taustatekijät
P Jallinoja, M Jauho, E Pöyry
Sosiaalisen median ennustekyky kaupan myynnissä - esimerkkinä veganismi ja vegaaniset ruuat
V Isotalo, SM Laaksonen, E Pöyry, P Jallinoja
Kansantaloudellinen Aikakauskirja 115 (1), 91-112, 2019
Effectiveness of value calculators in B2B sales work–Challenges at the sales-call level
E Pöyry, P Parvinen, J Martens
Journal of Business Research 126, 350-360, 2021
Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
E Pöyry, P Parvinen, O Mattila, J Holopainen
Journal of marketing management 36 (3-4), 334-360, 2020
Pahastumista vai politiikkaa: Sosiaalisen median kohut affektiivisessa keskustelukulttuurissa
SM Laaksonen, E Pöyry
WiderScreen 11 (3), 1-37, 2018
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