Barry J. Babin
Barry J. Babin
Phil B. Hardin Professor of Marketing, University of Mississippi
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Multivariate data analysis
JF Hair
Business research methods
WG Zikmund, B Babin, JC Carr, M Griffin
CengageBrain. com, 2012
Análise multivariada de dados
JF Hair, WC Black, BJ Babin, RE Anderson, RL Tatham
Bookman editora, 2009
Multivariate data analysis with readings
JF Hair, RE Anderson, RL Tatham, WC Black
New York: McMillan, 1987
Work and/or fun: measuring hedonic and utilitarian shopping value
BJ Babin, WR Darden, M Griffin
Journal of consumer research 20 (4), 644-656, 1994
Fundamentos de métodos de pesquisa em administração
J Hair, B Babin, A Money, P Samouel
Bookman Companhia Ed, 2005
Essentials of marketing research
BJ Babin, WG Zikmund
Nelson Education, 2015
Multivariate data analysis. Uppersaddle River
JF Hair, WC Black, BJ Babin, RE Anderson, RL Tatham
Multivariate Data Analysis (5th ed) Upper Saddle River 5 (3), 207-219, 1998
Common methods variance detection in business research
CM Fuller, MJ Simmering, G Atinc, Y Atinc, BJ Babin
Journal of business research 69 (8), 3192-3198, 2016
Multivariate data analysis 6th Edition
JF Hair, WC Black, BJ Babin, RE Anderson, RL Tatham
Pearson Prentice Hall. New Jersey. humans: Critique and reformulation …, 2006
The effects of perceived co-worker involvement and supervisor support on service provider role stress, performance and job satisfaction
BJ Babin, JS Boles
Journal of retailing 72 (1), 57-75, 1996
Atmospheric affect as a tool for creating value and gaining share of customer
BJ Babin, JS Attaway
Journal of Business research 49 (2), 91-99, 2000
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
F Lai, M Griffin, BJ Babin
Journal of business research 62 (10), 980-986, 2009
Employee behavior in a service environment: A model and test of potential differences between men and women
BJ Babin, JS Boles
Journal of marketing 62 (2), 77-91, 1998
Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea
BJ Babin, YK Lee, EJ Kim, M Griffin
Journal of Services Marketing 19 (3), 133-139, 2005
Festivalscapes and patrons' emotions, satisfaction, and loyalty
YK Lee, CK Lee, SK Lee, BJ Babin
Journal of business research 61 (1), 56-64, 2008
Investigación de mercados
JF Hair
Biblioteca Hernán Malo González, 2010
Consumer self-regulation in a retail environment
BJ Babin, WR Darden
Journal of retailing 71 (1), 47-70, 1995
The nature of satisfaction: an updated examination and analysis
BJ Babin, M Griffin
Journal of Business research 41 (2), 127-136, 1998
Color and shopping intentions: The intervening effect of price fairness and perceived affect
BJ Babin, DM Hardesty, TA Suter
Journal of business research 56 (7), 541-551, 2003
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