| The role of self-definitional principles in consumer identification with a socially responsible company R Currás-Pérez, E Bigné-Alcañiz, A Alvarado-Herrera Journal of business ethics 89 (4), 547-564, 2009 | 460 | 2009 |
| Alliances between brands and social causes: The influence of company credibility on social responsibility image EB Alcañiz, RC Cáceres, RC Pérez Journal of business ethics 96 (2), 169-186, 2010 | 444 | 2010 |
| A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm A Alvarado-Herrera, E Bigne, J Aldas-Manzano, R Curras-Perez Journal of Business Ethics 140 (2), 243-262, 2017 | 436 | 2017 |
| Identidad e imagen corporativas: revisión conceptual e interrelación R Currás Pérez Teoría y praxis, 9-34, 2010 | 392 | 2010 |
| Effects of dissatisfaction in tourist services: The role of anger and regret I Sánchez-García, R Currás-Pérez Tourism Management 32 (6), 1397-1406, 2011 | 316 | 2011 |
| Brand credibility in cause-related marketing: the moderating role of consumer values E Bigné-Alcañiz, R Currás-Pérez, I Sánchez-García Journal of Product & Brand Management 18 (6), 437-447, 2009 | 288 | 2009 |
| Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination I Stojanovic, L Andreu, R Curras-Perez European journal of management and business economics 27 (1), 83-100, 2018 | 266 | 2018 |
| Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception E Bigné, R Currás-Pérez, J Aldás-Manzano European Journal of Marketing 46 (3/4), 575-594, 2012 | 243 | 2012 |
| ¿ Influye la imagen de responsabilidad social en la intención de compra? El papel de la identificación del consumidor con la empresa E Bigne-Alcañiz, R Currás-Pérez Universia Business Review, 10-23, 2008 | 225 | 2008 |
| Effects of perceived identity based on corporate social responsibility: The role of consumer identification with the company RC Pérez Corporate Reputation Review 12 (2), 177-191, 2009 | 218 | 2009 |
| Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas Journal of Marketing Communications 18 (4), 265-283, 2012 | 202 | 2012 |
| Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas Online Information Review 37 (1), 61-82, 2013 | 195 | 2013 |
| The role of emotions and conflicting online reviews on consumers' purchase Intentions C Ruiz-Mafe, K Chatzipanagiotou, R Curras-Perez Journal of Business Research 89, 336-344, 2018 | 190 | 2018 |
| How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference? R Currás‐Pérez, C Dolz‐Dolz, MJ Miquel‐Romero, I Sánchez‐García Corporate Social Responsibility and Environmental Management 25 (5), 733-747, 2018 | 182 | 2018 |
| Perspectivas teóricas usadas para el estudio de la responsabilidad social empresarial: una clasificación con base en su racionalidad AA Herrera, EB Alcañiz, RC Pérez Estudios Gerenciales 27 (118), 115-137, 2011 | 173 | 2011 |
| Effects of corporate social responsibility perception on consumer satisfaction with the brand JJ Rivera, E Bigne, R Curras-Perez Spanish Journal of Marketing-ESIC 20 (2), 104-114, 2016 | 161 | 2016 |
| Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas International Review on Public and Nonprofit Marketing 7 (2), 127-143, 2010 | 145 | 2010 |
| Determinants of user behaviour and recommendation in social networks: an integrative approach from the uses and gratifications perspective R Curras-Perez, C Ruiz-Mafe, S Sanz-Blas Industrial Management & Data Systems 114 (9), 1477-1498, 2014 | 115 | 2014 |
| Factors contributing brand attitude in advergames: Entertainment and irritation J Martí-Parreño, J Aldas-Manzano, R Curras-Perez, I Sanchez-Garcia Journal of Brand Management 20 (5), 374-388, 2013 | 101 | 2013 |
| La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos JA Manzano, LA Simó, RC Pérez Revista Europea de Dirección y Economía de la Empresa 22 (1), 21-28, 2013 | 100 | 2013 |
