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John D C Little
John D C Little
Institute Professor at Mass. Inst. of Tech.
Verified email at mit.edu
Title
Cited by
Cited by
Year
A proof for the queuing formula: L= λ W
JDC Little
Operations research 9 (3), 383-387, 1961
4154*1961
A logit model of brand choice calibrated on scanner data
PM Guadagni, JDC Little
Marketing science 2 (3), 203-238, 1983
29741983
An algorithm for the traveling salesman problem
JDC Little, KG Murty, DW Sweeney, C Karel
Operations research 11 (6), 972-989, 1963
19231963
Models and managers: The concept of a decision calculus
JDC Little
Management science 16 (8), B-466-B-485, 1970
18231970
An empirical analysis of latitude of price acceptance in consumer package goods
G Kalyanaram, JDC Little
Journal of consumer research 21 (3), 408-418, 1994
7551994
Aggregate advertising models: The state of the art
JDC Little
Operations research 27 (4), 629-667, 1979
6971979
MAXBAND: A versatile program for setting signals on arteries and triangular networks
JDC Little, MD Kelson, NH Gartner
Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1981
6181981
The synchronization of traffic signals by mixed-integer linear programming
JDC Little
Operations Research 14 (4), 568-594, 1966
5131966
Decision support systems for marketing managers
JDC Little
Journal of Marketing 43 (3), 9-26, 1979
4821979
Little's law
JDC Little, SC Graves
Building intuition: insights from basic operations management models and …, 2008
4482008
BRANDAID: A marketing-mix model, part 1: Structure
JDC Little
Operations Research 23 (4), 628-655, 1975
431*1975
A market share theorem
DE Bell, RL Keeney, JDC Little
Journal of Marketing Research 12 (2), 136-141, 1975
4181975
The use of storage water in a hydroelectric system
JDC Little
Journal of the Operations Research Society of America 3 (2), 187-197, 1955
3461955
A media planning calculus
JDC Little, LM Lodish
Operations Research 17 (1), 1-35, 1969
3441969
The marketing information revolution
RC Blattberg, R Glazer, JD Little
Harvard Business School Press, 1994
3431994
Synchronizing traffic signals for maximal bandwidth
JT Morgan, JDC Little
Operations Research 12 (6), 896-912, 1964
3191964
OR FORUM—Little's Law as viewed on its 50th anniversary
JDC Little
Operations research 59 (3), 536-549, 2011
3072011
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing letters 13, 245-258, 2002
2532002
Optimization of traffic signal settings by mixed-integer linear programming: Part I: The network coordination problem
NH Gartner, JDC Little, H Gabbay
Transportation Science 9 (4), 321-343, 1975
2451975
Can advertising copy make FSI coupons more effective?
F Leclerc, JDC Little
Journal of Marketing Research 34 (4), 473-484, 1997
2121997
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