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Marc Dressler
Marc Dressler
Professor of Business and Entrepreneurship
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Developing a competitive and sustainable destination of the future: Clusters and predictors of successful national-level destination governance across destination life-cycle
I Paunović, M Dressler, T Mamula Nikolić, S Popović Pantić
Sustainability 12 (10), 4066, 2020
662020
Innovation management of German wineries: from activity to capacity—an explorative multi-case survey
M Dressler
Wine Economics and Policy 2 (1), 19-26, 2013
592013
Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0
M Dressler, I Paunovic
European Journal of Innovation Management 24 (5), 1625-1652, 2021
552021
Towards a conceptual framework for sustainable business models in the food and beverage industry: The case of German wineries
M Dressler, I Paunović
British Food Journal 122 (5), 1421-1435, 2020
452020
A typology of winery SME brand strategies with implications for sustainability communication and co-creation
M Dressler, I Paunovic
Sustainability 13 (2), 805, 2021
442021
Sensing technologies, roles and technology adoption strategies for digital transformation of grape harvesting in SME wineries
M Dressler, I Paunovic
Journal of Open Innovation: Technology, Market, and Complexity 7 (2), 123, 2021
352021
The German wine market: a comprehensive strategic and economic analysis
M Dressler
Beverages 4 (4), 92, 2018
312018
Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components
M Dressler, I Paunovic
International Journal of Wine Business Research 31 (1), 109-127, 2019
262019
Strategic winery reputation management–exploring German wine guides
M Dressler
International Journal of Wine Business Research 28 (1), 4-21, 2016
232016
The value of consistency: portfolio labeling strategies and impact on winery brand equity
M Dressler, I Paunovic
Sustainability 13 (3), 1400, 2021
212021
Strategic profiling and the value of wine & tourism initiatives: Exploring strategic grouping of German wineries
M Dressler
International Journal of Wine Business Research 29 (4), 484-502, 2017
192017
Prosumers in the wine market: An explorative study
M Dressler
Wine Economics and Policy 5 (1), 24-32, 2016
192016
Reaching for customer centricity—wine brand positioning configurations
M Dressler, I Paunovic
Journal of Open Innovation: Technology, Market, and Complexity 7 (2), 139, 2021
182021
Strategic winery tourism and management: Building competitive winery tourism and winery management strategy
K Lee
CRC Press, 2016
162016
Strategic grouping in a fragmented market: SMEs' strive for legitimacy
M Dressler
International Journal of Entrepreneurship and Small Business 32 (1-2), 229-253, 2017
122017
Social Sustainability in the Global Wine Industry
SL Forbes, TA De Silva, A Gilinsky
Palgrave, Basingstoke. doi 10, 978-3, 2020
102020
Kooperationen von Krankenhäusern. Eine Fallstudienanalyse von Kooperationsprojekten
M Dreßler
Betriebswirtschaftliche Forschungsergebnisse 116, 2015
102015
The entrepreneurship power house of ambition and innovation: Exploring German wineries
M Dressler
International Journal of Entrepreneurship and Small Business 41 (3), 397-430, 2020
92020
Planting Rights Liberalization in the European Union: An Analysis of the Possible Effects on the Wine Sector in Rheinland-Pfalz, Germany
M Bogonos, B Engler, J Oberhofer, M Dressler, S Dabbert
German Journal of Agricultural Economics 65 (1), 30-40, 2016
92016
Strategic brand innovation–an explorative study of up-and downstream brand innovation practices in SME wineries
M Dreßler, I Paunovic
International Journal of Wine Business Research 35 (1), 66-88, 2022
82022
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