David W. Stewart
David W. Stewart
Loyola Marymount University, University of California Riverside, University of Southern California
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Cited by
Cited by
Focus groups: Theory and practice
DW Stewart, PN Shamdasani
Sage publications, 2014
Cluster analysis in marketing research: Review and suggestions for application
G Punj, DW Stewart
Journal of marketing research 20 (2), 134-148, 1983
Customer experience management in retailing: understanding the buying process
NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart
Journal of retailing 85 (1), 15-30, 2009
The application and misapplication of factor analysis in marketing research
DW Stewart
Journal of marketing research 18 (1), 51-62, 1981
Secondary research: Information sources and methods
DW Stewart, MA Kamins
Sage, 1993
From consumer response to active consumer: Measuring the effectiveness of interactive media
DW Stewart, PA Pavlou
Journal of the academy of marketing science 30 (4), 376-396, 2002
Internet marketing, business models, and public policy
DW Stewart, Q Zhao
Journal of public policy & marketing 19 (2), 287-296, 2000
A typology of individual search strategies among purchasers of new automobiles
DH Furse, GN Punj, DW Stewart
Journal of consumer research 10 (4), 417-431, 1984
Measuring the effects and effectiveness of interactive advertising: A research agenda
PA Pavlou, DW Stewart
Journal of Interactive Advertising 1 (1), 61-77, 2000
Effective television advertising: A study of 1000 commercials
DW Stewart, DH Furse
(No Title), 1986
Advertising repetition: A critical review of wearin and wearout
C Pechmann, DW Stewart
Current issues and research in advertising 11 (1-2), 285-329, 1988
Consumer behavior in a multichannel, multimedia retailing environment
UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor
Journal of interactive marketing 24 (2), 86-95, 2010
The effects of comparative advertising on attention, memory, and purchase intentions
C Pechmann, DW Stewart
Journal of Consumer Research 17 (2), 180-191, 1990
Online focus groups
DW Stewart, P Shamdasani
Journal of Advertising 46 (1), 48-60, 2017
Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity
S Ratneshwar, AD Shocker, DW Stewart
Journal of Consumer Research 13 (4), 520-533, 1987
Consumer behavior and the practice of marketing
KE Runyon
(No Title), 1977
Intended and unintended consequences of warning messages: A review and synthesis of empirical research
DW Stewart, IM Martin
Journal of Public Policy & Marketing 13 (1), 1-19, 1994
An interaction framework of consumer decision making
GN Punj, DW Stewart
Journal of Consumer Research 10 (2), 181-196, 1983
The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity
IM Martin, DW Stewart
Journal of Marketing Research 38 (4), 471-484, 2001
Marketing accountability: Linking marketing actions to financial results
DW Stewart
Journal of business research 62 (6), 636-643, 2009
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