Seguir
Franck Celhay
Franck Celhay
Montpellier Business School
Dirección de correo verificada de montpellier-bs.com - Página principal
Título
Citado por
Citado por
Año
Package graphic design: Investigating the variables that moderate consumer response to atypical designs
F Celhay, JF Trinquecoste
Journal of Product Innovation Management 32 (6), 1014-1032, 2015
1382015
Is less more or a bore? Package design simplicity and brand perception: an application to Champagne
M Favier, F Celhay, G Pantin-Sohier
Journal of Retailing and Consumer Services 46, 11-20, 2019
922019
Food packages and communication through typeface design: The exoticism of exotypes
F Celhay, J Boysselle, J Cohen
Food Quality and Preference 39, 167-175, 2015
772015
What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes
F Celhay, H Remaud
Food Quality and Preference 65, 129-145, 2018
732018
Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels
F Celhay, P Cheng, J Masson, W Li
International Journal of Research in Marketing 37 (1), 108-128, 2020
592020
Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk
F Celhay, J Passebois
International Journal of Wine Business Research 23 (4), 318-337, 2011
432011
Hip and authentic. Defining neo-retro style in package design
F Celhay, L Magnier, J Schoormans
International Journal of Design 14 (1), 35-49, 2020
312020
Pourquoi est-il difficile de “sortir” des codes graphiques du vin français? 1
F Celhay*, JF Trinquecoste**
Market management 8 (1), 6-30, 2008
282008
Comment innover dans une organisation prisonnière de la tradition et de son succès et faisant face à un environnement réfractaire à la nouveauté? Le cas des vins de Bordeaux
F Celhay, J Cusin
Gestion 36 (4), 44-53, 2011
212011
Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes
F Celhay, J Masson, K Garcia, P Folcher, J Cohen
Recherche et Applications en Marketing (English Edition) 32 (2), 46-70, 2017
182017
Is mianzi the only face of Chinese consumers of wine?: a typology of Chinese consumers of imported wine
J Masson, CRS Sánchez, F Celhay
International Journal of Market Research 59 (5), 625-654, 2017
152017
Design graphique du packaging et innovation: Une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley
F Celhay, J Masson, K Garcia, P Folcher, J Cohen
Recherche et Applications en Marketing (French Edition) 32 (2), 48-75, 2017
122017
Le vin de cépage: une innovation tautologique?
F Celhay, J Cusin, C Dussart
Décisions Marketing, 77-81, 2010
112010
Le kalimotxo: Cocktail hérétique ou nouvelle opportunité pour la filière vin?
F Celhay, C Dussart
Décisions marketing, 67-71, 2008
82008
What does your wine label mean to consumers? A semiotic approach
F Celhay, H Remaud
9th Academy of wine business research conference, Conference proceedings …, 2016
62016
Decoding wine label design: A study of the visual codes of Bordeaux Grand Crus
F Celhay, P Folcher, J Cohen
7th AWBR international conference, 2013
62013
De la diversité des représentations du marketing et des inconvénients qui s’ ensuivent: une application à la filière vin
F Celhay, JF Trinquecoste
Troisièmes journées, 2007
62007
Expressions of the past: A practice-based approach of brand longevity visual translation in advertising
F Pecot, F Celhay, M Kacha, G Lombard
Journal of Business Research 150, 121-133, 2022
52022
Communication et typographie: de l’exotisme des exotypes
F Celhay
Actes du Congrès de l’Association Française de Marketing, 2013
52013
Design du packaging, appréciation esthétique et intention d'achat: l'impact du jugement d'atypicalité
F Celhay
52010
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20