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Silvia Sanz Blas
Silvia Sanz Blas
Catedrática de Universidad (Full Professor of Marketing), Universidad de Valencia
Verified email at uv.es
Title
Cited by
Cited by
Year
The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis
EB Alcañiz, IS García, SS Blas
Tourism management 30 (5), 715-723, 2009
7452009
The role of consumer innovativeness and perceived risk in online banking usage
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
International Journal of Bank Marketing 27 (1), 53-75, 2009
5912009
Influence of online shopping information dependency and innovativeness on internet shopping adoption
E Bigné‐Alcañiz, C Ruiz‐Mafé, J Aldás‐Manzano, S Sanz‐Blas
Online Information Review 32 (5), 648-667, 2008
3972008
Exploring individual personality factors as drivers of M‐shopping acceptance
J Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐Blas
Industrial Management & Data Systems 109 (6), 739-757, 2009
3882009
Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use
J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarre
The Service Industries Journal 31 (7), 1165-1190, 2011
2482011
Key drivers of internet banking services use
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review 33 (4), 672-695, 2009
2292009
Key drivers of consumer loyalty to Facebook fan pages
C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas
Online information review 38 (3), 362-380, 2014
2262014
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users
C Ruiz Mafé, S Sanz Blas
Internet research 16 (4), 380-397, 2006
2212006
Key factors of teenagers' mobile advertising acceptance
J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano
Industrial management & data systems 113 (5), 732-749, 2013
2072013
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users
SSB E Bigné, C Ruiz-Mafé
Journal of Theoretical and Applied Electronic Commerce Research 2 (2), 48-60, 2007
2032007
Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit
E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas
Journal of Marketing Communications 18 (4), 265-283, 2012
2022012
Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction
R Currás‐Pérez, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review 37 (1), 61-82, 2013
1952013
The influence of place attachment, ad-evoked positive affect, and motivation on intention to visit: Imagination proclivity as a moderator
S Hosany, D Buzova, S Sanz-Blas
Journal of Travel Research 59 (3), 477-495, 2020
1832020
Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement
E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas
International Review on Public and Nonprofit Marketing 7, 127-143, 2010
1452010
Drivers and barriers to online airline ticket purchasing
C Ruiz-Mafe, S Sanz-Blas, J Aldás-Manzano
Journal of Air Transport Management 15 (6), 294-298, 2009
1452009
Relationships among residents' image, evaluation of the stay and post-purchase behaviour
EB Alcañiz, IS García, SS Blas
Journal of Vacation Marketing 11 (4), 291-302, 2005
1302005
A comparative study of mobile messaging services acceptance to participate in television programmes
C Ruiz Mafe, S Sanz Blas, J Fernando Tavera‐Mesías
Journal of service Management 21 (1), 69-102, 2010
1272010
Concepto, dimensiones y antecedentes de la confianza en los entornos virtuales
S Sanz, C Ruiz, I Pérez
Teoría y praxis, 31-56, 2009
1212009
Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective
R Curras-Perez, C Ruiz-Mafe, S Sanz-Blas
Industrial Management & Data Systems 114 (9), 1477-1498, 2014
1152014
The role of emotions and social influences on consumer loyalty towards online travel communities
C Ruiz-Mafe, J Tronch, S Sanz-Blas
Journal of Service Theory and Practice 26 (5), 534-558, 2016
942016
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