| Application of AI technology in modern digital marketing environment K Nair, R Gupta World Journal of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 91 | 2021 |
| MCS package and entrepreneurial competency influence on business performance: the moderating role of business strategy SU Rehman, H Elrehail, K Nair, A Bhatti, AM Taamneh European Journal of Management and Business Economics 32 (1), 2023 | 80 | 2023 |
| Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers R Gupta, K Nair, L Radhakrishnan International Journal of Social Economics 48 (12), 1794-1809, 2021 | 67 | 2021 |
| Overcoming today’s digital talent gap in organizations worldwide K Nair Development and Learning in Organizations: An International Journal 33 (6 …, 2019 | 54 | 2019 |
| Impact of e-commerce on global business and opportunities-A Conceptual Study KS Nair International Journal of Advanced Engineering and Management Research 2 (2 …, 2017 | 36 | 2017 |
| The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022 S Bhardwaj, K Nair, MU Tariq, A Ahmad, A Chitnis Sustainability 15 (4), 2988, 2023 | 24* | 2023 |
| Impact of blockchain on financial technology innovation in the banking, financial services and insurance (BFSI) sector R Khatwani, M Mishra, M Bedarkar, K Nair, J Mistry Journal of Statistics Applications and Probability 12 (1), 181-189, 2023 | 20 | 2023 |
| A conceptual model for promotion on digital platforms R Gupta, K Nair Academy of Entrepreneurship Journal 27 (2), 1-23, 2021 | 16 | 2021 |
| Ai-enabled chatbot to drive marketing automation for financial services K Nair, S Anagreh, A Sunil, R Gupta Journal of Management Information and Decision Sciences 24, 1-17, 2021 | 16 | 2021 |
| Celebrity endorsement on Instagram: impact on purchase intention R Gupta, KS Nair Academy of Strategic Management Journal 20, 1-11, 2021 | 14 | 2021 |
| Role of eWOM in customer buying decision-making process: A conceptual study KS Nair, LC Radhakrishnan International Journal on Emerging Technologies 10 (4), 71-75, 2019 | 14 | 2019 |
| Marketing opportunities and export competitiveness of Indian spices: An econometric analysis A Sunil, K Nair The International Institute for Science, Technology and Education, 2018 | 14 | 2018 |
| Overcoming barriers in automotive SMEs to attain international competitiveness: an ISM approach modelling M Mishra, A Chaubey, R Khatwani, K Nair Journal of Business & Industrial Marketing 38 (12), 2713-2730, 2023 | 13 | 2023 |
| GOING GREEN AND CSR: AN EVIDENCE FROM INDIAN COMPANIES'BEST PRACTICES A Sunil, KS Nair Academy of Strategic Management Journal 20, 1-12, 2021 | 12 | 2021 |
| Try-on with AR: impact on sensory brand experience and intention to use the mobile app R Gupta, KS Nair J. Manage. Inf. Decision Sci 24, 1-16, 2021 | 11 | 2021 |
| The beginning of ChatGPT - A systematic and bibliometric review of the literature H Baber, K Nair, R Gupta, K Gurjar Information and Learning Sciences, 2023 | 10 | 2023 |
| Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level R Ibrahim Awwad, B Ibrahim, C George, S Hamdan, K Nair Global Knowledge, Memory and Communication, 2023 | 8 | 2023 |
| Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda SB Ruchi Gupta,Kiran Nair, Mahima Mishra, Blend Ibrahim International Journal of Information Management Data Insights, 2024 | 7 | 2024 |
| Customer engagement and brand communication strategies during covid-19 R Gupta, K Nair International Journal of Entrepreneurship 25, 1-6, 2021 | 7 | 2021 |
| An analysis of the role of motivation in leadership styles utilized by today’s leaders in the “SMART” organizations in the United Arab Emirates K Nair, W James, SS Shilbayeh American Journal of Business and Management 8 (1), 11-17, 2019 | 7 | 2019 |
Prof. Ruchi GuptaProfessor of Marketing, Shaheed Bhagat Singh College, University of Delhi, IndiaDirección de correo verificada de sbs.du.ac.in
