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Leopoldo Arias-Bolzmann
Leopoldo Arias-Bolzmann
Pontificia Universidad Católica del Perú. CENTRUM Graduate Business School
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Effects of absurdity in advertising: The moderating role of product category attitude and the mediating role of cognitive responses
L Arias-Bolzmann, G Chakraborty, JC Mowen
Journal of Advertising 29 (1), 35-49, 2000
1652000
Non-technological innovations: Market performance of exporting firms in South America
C Pino, C Felzensztein, AM Zwerg-Villegas, L Arias-Bolzmann
Journal of Business Research 69 (10), 4385-4393, 2016
1162016
The influence of price and availability on university millennials’ organic food product purchase intention
NG Carrión Bósquez, LG Arias-Bolzmann, AK Martínez Quiroz
British Food Journal 125 (2), 536-550, 2023
572023
Factors influencing green purchasing inconsistency of Ecuadorian millennials
NG Carrión Bósquez, LG Arias-Bolzmann
British Food Journal 124 (8), 2461-2480, 2022
412022
Wine pricing: The influence of country of origin, variety, and wine magazine ratings
L Arias‐Bolzmann, O Sak, A Musalem, L Lodish, R Báez K, ...
International Journal of Wine Marketing 15 (2), 47-57, 2003
352003
Millennials' use of online social networks for job search: The Ecuadorian case
G Lucero‐Romero, LG Arias‐Bolzmann
Psychology & Marketing 37 (3), 359-368, 2020
122020
Lifestyle and purchase intention: the moderating role of education in bicultural consumers
IE Aguilar-Rodríguez, LG Arias-Bolzmann
Journal of International Consumer Marketing 35 (1), 30-46, 2023
112023
Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter
M Perez-Cepeda, LG Arias-Bolzmann
Journal of Business Research 140, 384-393, 2022
112022
Refugee information consumption on Twitter
M Perez-Cepeda, LG Arias-Bolzmann
Journal of Business Research 123, 529-537, 2021
102021
The relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups
IE Aguilar-Rodríguez, LG Arias-Bolzmann
Journal of Small Business Strategy (archive only) 31 (1), 20-38, 2021
62021
Influence of Ecuadorian Homosexual Subculture in Consumption Culture: Study about Information Consumption on Twitter
M Perez-Cepeda, L Arias-Bolzmann
Journal of Promotion Management 26 (5), 704-725, 2020
62020
Comparative studies among three countries on the three types of employees: cultural influence and the issue of study methodology
CW Kim, L Arias-Bolzmann, E Magoshi
Proceedings of the Pan-Pacific Conference 26 (2006), 112-114, 2009
62009
Decisions in hierarchical production planning: goals, heuristics and bias
L ARIAS-BOLZMANN, WF AGURTO, AM CHAVEZ, R PANTOJA, A PINTO
Revista Espacios 39 (14), 2018
52018
Culture’s influence on the perceived characteristics of employees: Comparing the views of US and Chilean workers
CW Kim, L Arias-Bolzmann, HM Smith II
52009
An empirical investigation of absurdism's impact on consumer responses to print advertising
LG Arias-Bolzmann
Oklahoma State University, 1993
41993
International Journal of Wine Marketing
L Arias‐Bolzmann, O Sak, A Musalem, L Lodish, R Báez, LJ De
Emerald Insight. International Journal of Wine Marketing, 1989
21989
Impact of “mindfulness” or full awareness meditation on learning abilities
G Lucero-Romero, LG Arias-Bolzmann
European Journal of Management and Business Economics 32 (4), 469-491, 2023
12023
Information Technology and Marketing: Implications in the educational and labor gap
LG ARIAS-BOLZMANN, PW LLANOS
Revista Espacios 40 (5), 26, 2019
12019
Non-technological innovations: market performance of exporting firms in South American emerging economies
C Pino, C Felzensztein, AM Zwerg-Villegas, LG Arias Bolzmann
CENTRUM Publishing, 2016
12016
The Tree Metaphor: A Creative Approach to Understanding Marketing
LG Arias-Bolzmann
International Journal of Case Method Research & Application XIX 3, 2007
12007
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Artículos 1–20