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Márcia Maurer Herter
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Customer engagement in social media: a framework and meta-analysis
F de Oliveira Santini, WJ Ladeira, DC Pinto, MM Herter, CH Sampaio, ...
Journal of the Academy of Marketing Science 48, 1211-1228, 2020
3782020
Green consumer values: how do personal values influence environmentally responsible water consumption?
DC Pinto, WM Nique, ES Añaña, MM Herter
International Journal of Consumer Studies 35 (2), 122-131, 2011
2982011
Going green for self or for others? Gender and identity salience effects on sustainable consumption
D Costa Pinto, MM Herter, P Rossi, A Borges
International Journal of Consumer Studies 38 (5), 540-549, 2014
1982014
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
MM Herter, CP dos Santos, DC Pinto
International Journal of Retail & Distribution Management 42 (9), 780-804, 2014
662014
Green consumers and their identities: how identities change the motivation for green consumption
D Costa Pinto, WM Nique, M Maurer Herter, A Borges
International Journal of Consumer Studies 40 (6), 742-753, 2016
612016
“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception
A Borges, MM Herter, JC Chebat
Journal of Retailing and Consumer Services 22, 96-106, 2015
612015
Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
DC Pinto, MM Herter, D Gonçalves, E Sayin
Journal of cleaner production 233, 1366-1376, 2019
432019
Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors
D Costa Pinto, M Maurer Herter, P Rossi, W Meucci Nique, A Borges
European Journal of Marketing 53 (5), 944-971, 2019
362019
Thinking skills don’t protect service workers from replacement by artificial intelligence
D Vorobeva, Y El Fassi, D Costa Pinto, D Hildebrand, MM Herter, ...
Journal of Service Research 25 (4), 601-613, 2022
312022
Using artificial intelligence to overcome over-indebtedness and fight poverty
MB Ferreira, DC Pinto, MM Herter, J Soro, L Vanneschi, M Castelli, ...
Journal of Business Research 131, 411-425, 2021
252021
Rethinking emotions and destination experience: An extended model of goal-directed behavior
K Huseynov, D Costa Pinto, M Maurer Herter, P Rita
Journal of Hospitality & Tourism Research 44 (7), 1153-1177, 2020
242020
On the relation between over-indebtedness and well-being: an analysis of the mechanisms influencing health, sleep, life satisfaction, and emotional well-being
MB Ferreira, F de Almeida, JC Soro, MM Herter, DC Pinto, CS Silva
Frontiers in Psychology 12, 591875, 2021
222021
Reducing ingroup bias in ethical consumption: The role of construal levels and social goodwill
DC Pinto, A Borges, MM Herter, MB Ferreira
Business Ethics Quarterly 30 (1), 31-63, 2020
212020
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
M Maurer Herter, C Pizzutti dos Santos, D Costa Pinto
International Journal of Retail & Distribution Management 42 (9), 780-804, 2014
162014
Retail crowding: meta-analysis of contextual and cultural moderators
F de Oliveira Santini, WJ Ladeira, DC Pinto, MM Herter, AS Mattila, ...
Marketing Intelligence & Planning 40 (1), 57-71, 2021
82021
Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors
MM Herter, A Borges, DC Pinto
Journal of Business Research 130, 147-158, 2021
82021
Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity
M Dalmoro, D Costa Pinto, MM Herter, W Nique
International Journal of Emerging Markets 15 (6), 1105-1126, 2020
82020
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
MM Herter, S Shuqair, DC Pinto, AS Mattila, PZ Pontin
Journal of Product & Brand Management 32 (7), 988-1004, 2023
52023
The power of sophistication: How service design cues help in service failures
MS Terres, MM Herter, D Costa Pinto, JA Mazzon
Journal of Consumer Behaviour 19 (3), 277-290, 2020
52020
Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors
M Maurer Herter, A Borges, D Costa Pinto, M Boto Ferreira, A S. Mattila
European Journal of Marketing 56 (12), 3197-3226, 2022
42022
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