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Natalia Vila Lopez
Natalia Vila Lopez
Dirección de correo verificada de uv.es
Título
Citado por
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Año
Consumer perceptions of product packaging
O Ampuero, N Vila
Journal of consumer marketing 23 (2), 100-112, 2006
10442006
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management, 2005
2252005
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000
1842000
The importance of innovation in international textile firms
N Vila, I Kuster
European journal of marketing 41 (1/2), 17-36, 2007
1492007
Consumer feelings and behaviours towards well designed websites
N Vila, I Kuster
Information & Management 48 (4-5), 166-177, 2011
1412011
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58, 379-390, 2008
1132008
The role of packaging in positioning an orange juice
N Vila, O Ampuero
Journal of Food Products Marketing 13 (3), 21-48, 2007
1032007
Event‐brand transfer in an entertainment service: experiential marketing
N Vila‐López, MC Rodríguez‐Molina
Industrial Management & Data Systems 113 (5), 712-731, 2013
1022013
The market orientation-innovation-success relationship: The role of internationalization strategy
I Küster, N Vila
Innovation 13 (1), 36-54, 2011
832011
Competitive positioning and market orientation: two interrelated constructs
E Bigné, N Vila‐López, I Küster‐Boluda
European Journal of Innovation Management, 2000
792000
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
I Küster, N Vila, P Canales
European journal of management and business economics 25 (3), 111-120, 2016
722016
The concept mapping approach in marketing: an application in the travel agencies sector
J Enrique Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal 5 (2), 87-95, 2002
652002
Autoestima en un grupo de niños de 8 a 11 años de un colegio público de la ciudad de Bogotá
J Moreno Méndez, Á Ángel Muñoz, B Castañeda Sánchez, ...
Psychologia. Avances de la disciplina 5 (2), 155-162, 2011
582011
Brand identity documentation: a cross‐national examination of identity standards manuals
B Jordá‐Albiñana, O Ampuero‐Canellas, N Vila, JI Rojas‐Sola
International Marketing Review 26 (2), 172-197, 2009
572009
Successful SME web design through consumer focus groups
I Küster, N Vila
International Journal of Quality & Reliability Management 28 (2), 132-154, 2011
562011
Destination engagement on Facebook: Time and seasonality
J Villamediana, I Küster, N Vila
Annals of Tourism Research 79, 102747, 2019
512019
La Dirección de Empresas ante los retos del siglo XXI: Homenaje al profesor Juan José Renau Piqueras
M Menguzzato
Publicacions de la Universitat de València, 2009
492009
Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX
M Royo-Vela, I Küster-Boluda, N Vila-López
Servicio de Publicaciones de la Universidad de Navarra, 2005
472005
Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis
JD Villamediana-Pedrosa, N Vila-Lopez, I Küster-Boluda
Current issues in tourism 22 (15), 1841-1861, 2019
452019
Gender role portrayals and sexism in Spanish magazines
M Royo‐Vela, J Aldás‐Manzano, I Küster‐Boluda, N Vila‐Lopez
Equal Opportunities International 26 (7), 633-652, 2007
442007
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