The role of personal involvement, credibility and efficacy of conduct in reported water conservation behaviour AH Francisco J. Sarabia-Sánchez, Carla Rodríguez Journal of Environmental Psychology 38, 206-216, 2014 | 67 | 2014 |
Brand Engagement J Marti, E Bigne, A Hyder The Routledge Companion to the Future of Marketing, 2014 | 17 | 2014 |
Proposal of a web site engagement scale and research model. Analysis of the influence of intra web site comparative behaviour A Hyder Universitat de València, 2011 | 11* | 2011 |
Human-Computer Interaction A Hyder, E Bigné-Alcañiz, J Martí Parreño The Routledge Companion to the Future of Marketing, 2014 | 5 | 2014 |
Web site engagement A Hyder, E Bigné Customer Engagement: Contemporary Issues and Challenges. Rutledge. ISBN 978 …, 2015 | 4 | 2015 |
Working in Terms of Competences: Activities Designed Using Active Methodologies R Vilaplana, O Gomis, A Hyder New Achievements in Technology Education and Development, 460, 2010 | 3 | 2010 |
A website engagement model. Analysis of the influence of intra Web site comparative behaviour A Hyder, E Bigné AEMARK, Spanish Marketing Association Conference, 2012 | 2 | 2012 |
Proposal Of A Web Sıte Engagement Scale And Research Model. Analysıs Of The Influence Of Intra Web Sıte Comparative Behaviour JAH Espineira Yayınlanmamış Doktora Tezi, 2010 | 2 | 2010 |
Engagement with travel Web sites & the influence of online comparative behaviour E Bigné, J Aldás, A Hyder AMS, Academy of Marketing Science. Lille, France, 2010 | 2* | 2010 |
Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science: An Abstract J Chung, A Hyder Academy of Marketing Science Annual Conference, 89-90, 2022 | 1 | 2022 |
Special Session: Marketing Science at the Service of Innovative Startups and Vice Versa: An Abstract A Hyder Academy of Marketing Science Annual Conference, 105-106, 2022 | 1 | 2022 |
An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature: An Abstract A Hyder, R Nag Academy of Marketing Science Annual Conference-World Marketing Congress, 299-300, 2021 | 1 | 2021 |
Artificial Intelligence Analysis of Marketing Scientific Literature: An Abstract A Hyder, R Nag Academy of Marketing Science Annual Conference, 597-598, 2020 | 1 | 2020 |
Artificial Intelligence Method for the Analysis of Marketing Scientific Literature A Hyder, R Nag Philosophy of Artificial Intelligence and Its Place in Society, 439, 2023 | | 2023 |
An artificial intelligence method for the analysis of marketing scientific literature A Hyder Academy of Marketing Science 2021, 2021 | | 2021 |
Análisis de Literatura Científica de Marketing con Inteligencia Artificial A Hyder Cladea 2021. Consejo Latinoamericano de Escuelas de Administración, 2021 | | 2021 |
Artificial Intelligence Analysis of Marketing Scientific Literature A Hyder Academy of Marketing Science 2020, 2020 | | 2020 |
Modos de entrada de empresas chinas e indias hacia Latinoamérica: estudio comparativo de casos O Regalado-Pezua, G Zapata, L Toro, A Hyder CLADEA 2020, 2020 | | 2020 |
Engagement with digital health technologies RT Nicholas Queensland University of Technology, 2019 | | 2019 |
A Web site engagement measurement for digital marketers A Hyder, O Regalado Handbook of Research on Customer Engagement, 2019 | | 2019 |