| Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas RH García, RD Galcerán Edicions Universitat Barcelona, 2015 | 204 | 2015 |
| Modelling students' flow experiences in an online learning environment I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ... Computers & Education 71, 111-123, 2014 | 155 | 2014 |
| Online drivers and offline influences related to loyalty to airline websites S Forgas, R Palau, J Sánchez, R Huertas-García Journal of Air Transport Management 18 (1), 43-46, 2012 | 90 | 2012 |
| Planning scheduling and budgeting value-added chains M Badell, J Romero, R Huertas, L Puigjaner Chemical & Computers 28, 45-61, 2004 | 74 | 2004 |
| Perceived Efficacy of Sustainability Strategies in the US, Italian, and Spanish Wine Industries: A Comparative Study A Gilinsky Jr, SK Newton, T Atkin, C Santini, A Cavicchi, AC Romeo, ... International Journal of Wine Business Research 27 (3), 164-181, 2015 | 69 | 2015 |
| Co-branding strategy in cause-related advertising: the fit between brand and cause R Huertas-García, J Lengler, C Consolación-Segura Journal of Product & Brand Management 26 (2), 135-150, 2017 | 62 | 2017 |
| Conjoint analysis of tourist choice of hotel attributes presented in travel agent brochures R Huertas‐Garcia, M Laguna García, C Consolación International journal of tourism research 16 (1), 65-75, 2014 | 60 | 2014 |
| Drivers of sustainability strategies in Spain’s wine tourism industry JC Gázquez-Abad, R Huertas-García, MD Vázquez-Gómez, ... Cornell Hospitality Quarterly 56 (1), 106-117, 2015 | 58 | 2015 |
| Consumer preferences for olive-oil attributes: a review of the empirical literature using a conjoint approach JF Jiménez-Guerrero, JC Gázquez-Abad, JA Mondéjar-Jiménez, ... Olive oil-constituents, quality, health properties and bioconversions …, 2012 | 56 | 2012 |
| Estimating consumer preferences for extrinsic and intrinsic attributes of vegetables. A study of German consumers JFJ Guerrero, JCG Abad, RH García, JAM Jiménez Spanish Journal of Agricultural Research, 539-551, 2012 | 56 | 2012 |
| Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas R Huertas García, R Domínguez Galcerán Barcelona: Universitat de Barcelona, 2008 | 50 | 2008 |
| A Netnografia Como Ferramenta De Pesquisa Em Contextos On-Line: Uma Aplicação À Análise Da Imagem Dos Serviços Públicos De Transporte A Casas-Romeo, JC Gázquez-Abad, S Forgas-Coll, R Huertas-García Innovar 24 (52), 89-102, 2014 | 44 | 2014 |
| Spanish Muslims’ halal food purchase intention M Pradana, R Huertas-García, F Marimon International Food and Agribusiness Management Review 23 (2), 189-202, 2020 | 38 | 2020 |
| Recomendaciones didácticas para adaptarse a la enseñanza remota de emergencia D Galindo, L García, R García Sánchez, P González Flores, ... Revista digital universitaria 21 (5), 2020 | 34 | 2020 |
| The role of sustainability in brand equity value in the financial sector S Ajour El Zein, C Consolacion-Segura, R Huertas-Garcia Sustainability 12 (1), 254, 2019 | 33 | 2019 |
| Computational Intelligence In Business And Economics-Proceedings Of The Ms' 10 International Conference AM Gil-lafuente, JM Merigo-lindahl World Scientific, 2010 | 30 | 2010 |
| ¿ Cómo abordar la dimensión socioafectiva en la enseñanza remota de emergencia J Escamilla, R García, C Moreno, J Osoria, A Peña, A González, ... Revista Digital Universitaria 21 (5), 1-10, 2020 | 27 | 2020 |
| Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image M Prediger, R Huertas-Garcia, JC Gázquez-Abad Journal of Retailing and Consumer Services 51, 202-211, 2019 | 27 | 2019 |
| Muslim tourists’ purchase intention of halal food in Spain M Pradana, R Huertas-García, F Marimon Current Issues in Tourism 24 (13), 1814-1818, 2021 | 24 | 2021 |
| A design strategy for improving adaptive conjoint analysis R Huertas-Garcia, JC Gázquez-Abad, S Forgas-Coll Journal of Business & Industrial Marketing 31 (3), 328-338, 2016 | 24 | 2016 |
MARTA LAGUNA GARCIAProfesora Dpto. Organización de Empresas y Comercialización e Investigación de MercadosDirección de correo verificada de eade.uva.es
