| The role of communication and trust in explaining customer loyalty: An extension to the ECSI model D Ball, PS Coelho, A Machás European journal of marketing 38 (9/10), 1272-1293, 2004 | 1261 | 2004 |
| The role and measurement of attachment in consumer behavior A Dwayne Ball, LH Tasaki Journal of consumer psychology 1 (2), 155-172, 1992 | 1150 | 1992 |
| Service personalization and loyalty D Ball, PS Coelho, MJ Vilares Journal of services marketing 20 (6), 391-403, 2006 | 661 | 2006 |
| Statistical power and effect size in marketing research AG Sawyer, AD Ball Journal of Marketing Research 18 (3), 275-290, 1981 | 430 | 1981 |
| Does fair trade deliver on its core value proposition? Effects on income, educational attainment, and health in three countries EJ Arnould, A Plastina, D Ball Journal of Public Policy & Marketing 28 (2), 186-201, 2009 | 301 | 2009 |
| Is personalization of services always a good thing? Exploring the role of technology‐mediated personalization (TMP) in service relationships A Shen, A Dwayne Ball Journal of Services Marketing 23 (2), 79-91, 2009 | 169 | 2009 |
| Modes of Consumer Acculturation. S Jun, AD Ball, JW Gentry Advances in consumer research 20 (1), 1993 | 143 | 1993 |
| Use of repeated-measures designs in family research D Ball, PC McKenry, S Price-Bonham Journal of Marriage and the Family, 885-896, 1983 | 75 | 1983 |
| The cross-national market in human beings JR Pennington, AD Ball, RD Hampton, JN Soulakova Journal of Macromarketing 29 (2), 119-134, 2009 | 71 | 2009 |
| Determining optimal placement for pop-up messages: evaluation of a live trial of dynamic warning messages for electronic gaming machines S Gainsbury, D Aro, D Ball, C Tobar, A Russell International Gambling Studies 15 (1), 141-158, 2015 | 56 | 2015 |
| Causes and consequences of grudge‐holding in service relationships MP Bunker, D Ball Journal of Services Marketing 22 (1), 37-47, 2008 | 55 | 2008 |
| The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation G Chakraborty, D Ball, GJ Gaeth, S Jun Journal of Business Research 55 (3), 237-249, 2002 | 51 | 2002 |
| Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala EJ Arnould, A Plastina, D Ball Product and Market Development for Subsistence Marketplaces, 319-340, 2007 | 44 | 2007 |
| A re‐evaluation of the product innovation‐decision process: theimplications for product management M Parthasarathy, TL Rittenburg, A Dwayne Ball Journal of Product & Brand Management 4 (4), 35-47, 1995 | 43 | 1995 |
| Consequences of customer powerlessness: Secondary control M Bunker, AD Ball Journal of Consumer Behaviour: An International Research Review 8 (5), 268-283, 2009 | 41 | 2009 |
| Discriminant validity assessment in marketing research JM Matthes, AD Ball International Journal of Market Research 61 (2), 210-222, 2019 | 34 | 2019 |
| Illustration of a market segmentation technique using family-focused prevention program preference data R Spoth, AD Ball, A Klose, C Redmond Health Education Research 11 (2), 259-267, 1996 | 32 | 1996 |
| Customer branding of commodity products: The customer-developed brand JR Pennington, AD Ball Journal of Brand Management 16, 455-467, 2009 | 29 | 2009 |
| Prediction of chronicity in psychiatric patients AD Pokorny, J Thornby, HB Kaplan, D Ball Archives of General Psychiatry 33 (8), 932-937, 1976 | 29 | 1976 |
| Product and market development for subsistence marketplaces JA Rosa, M Viswanathan Emerald Group Publishing Limited, 2007 | 28 | 2007 |
