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Ifeoma Adaji
Ifeoma Adaji
Assistant Professor, University of British Columbia, Okanagan
Dirección de correo verificada de ubc.ca
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Complexity or simplicity? Designing product pictures for advertising in online marketplaces
K Wu, J Vassileva, Y Zhao, Z Noorian, W Waldner, I Adaji
Journal of Retailing and Consumer Services 28, 17-27, 2016
1212016
Social cognitive determinants of exercise behavior in the context of behavior modeling: a mixed method approach
K Oyibo, I Adaji, J Vassileva
Digital health 4, 2055207618811555, 2018
662018
Perceived persuasive effect of behavior model design in fitness apps
K Oyibo, I Adaji, R Orji, B Olabenjo, M Azizi, J Vassileva
Proceedings of the 26th Conference on User Modeling, Adaptation and …, 2018
432018
Perceived effectiveness, credibility and continuance intention in e-commerce: a study of Amazon
I Adaji, J Vassileva
Persuasive Technology: Development and Implementation of Personalized …, 2017
422017
BEN'FIT: design, implementation and evaluation of a culture-tailored fitness app
K Oyibo, AH Olagunju, B Olabenjo, I Adaji, R Deters, J Vassileva
Adjunct publication of the 27th conference on user modeling, adaptation and …, 2019
352019
Evaluating Personalization and Persuasion in E-Commerce.
I Adaji, J Vassileva
PPT@ PERSUASIVE 1582, 107-113, 2016
352016
Susceptibility to persuasive strategies: a comparative analysis of Nigerians vs. Canadians
K Oyibo, I Adaji, R Orji, B Olabenjo, J Vassileva
Proceedings of the 26th conference on user modeling, adaptation and …, 2018
322018
Personality based recipe recommendation using recipe network graphs
I Adaji, C Sharmaine, S Debrowney, K Oyibo, J Vassileva
Social Computing and Social Media. Technologies and Analytics: 10th …, 2018
272018
A gamified system for influencing healthy e-commerce shopping habits
I Adaji, J Vassileva
Adjunct Publication of the 25th Conference on User Modeling, Adaptation and …, 2017
262017
E-commerce shopping motivation and the influence of persuasive strategies
I Adaji, K Oyibo, J Vassileva
Frontiers in artificial intelligence 3, 67, 2020
252020
What drives the perceived credibility of mobile websites: classical or expressive aesthetics?
K Oyibo, I Adaji, R Orji, J Vassileva
Human-Computer Interaction. Interaction in Context: 20th International …, 2018
242018
How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution
K Wu, Z Noorian, J Vassileva, I Adaji
Journal of Trust Management 2, 1-18, 2015
232015
The Susceptibility of Africans to Persuasive Strategies: A Case Study of Nigeria.
K Oyibo, I Adaji, R Orji, J Vassileva
PPT@ PERSUASIVE 2018, 8-21, 2018
222018
Towards understanding user participation in stack overflow using profile data
I Adaji, J Vassileva
Social Informatics: 8th International Conference, SocInfo 2016, Bellevue, WA …, 2016
202016
Persuasive patterns in Q&A social networks
I Adaji, J Vassileva
Persuasive Technology: 11th International Conference, PERSUASIVE 2016 …, 2016
192016
The effect of gender and age on the factors that influence healthy shopping habits in e-commerce
I Adaji, K Oyibo, J Vassileva
Proceedings of the 26th conference on user modeling, adaptation and …, 2018
172018
A Review of the Use of Persuasive Technologies to Influence Sustainable Behaviour
I Adaji, M Ola
UMAP '22 Adjunct Proceedings of the 30th ACM Conference on User Modeling …, 2022
162022
Recommending programming languages by identifying skill gaps using analysis of experts. a study of stack overflow
O Odiete, T Jain, I Adaji, J Vassileva, R Deters
Adjunct Publication of the 25th Conference on User Modeling, Adaptation and …, 2017
162017
The effect of age and information design on the perception of visual aesthetics
K Oyibo, I Adaji, J Vassileva
Proceedings of the 32nd International BCS Human Computer Interaction Conference, 2018
152018
Susceptibility to fitness app's persuasive features: Differences between acting and non-acting users
K Oyibo, I Adaji, J Vassileva
Adjunct publication of the 27th conference on user modeling, adaptation and …, 2019
132019
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