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Eric Brownlee
Eric Brownlee
Professor of Sport Management and Marketing, Gannon University
Dirección de correo verificada de gannon.edu
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Año
Service fairness in spectator sport: the importance of voice and choice on customer satisfaction
TC Greenwell, E Brownlee, JS Jordan, N Popp
Faculty/Researcher Works, 2008
542008
Routledge handbook of football marketing
N Lorgnier
Taylor & Francis Limited, 2017
412017
Understanding the impact of core product quality on customer satisfaction, team identification, and service quality
CJ Warren
University of Minnesota, 2011
192011
Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model
S Lee, E Brownlee, Y Kim, S Lee
FiT, 2017
182017
An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario
E Brownlee, TC Greenwell, A Moorman
Sport Marketing Quarterly 27 (3), 145-153, 2018
122018
Customer preference and student tickets: Using conjoint analysis to develop ticket policy
C Greenwell, N Popp, E Brownlee, JS Jordan
Faculty/Researcher Works, 2007
112007
Congruity of Virtual Reality In-Game Advertising
J Lupinek, J Yoo, E Ohu, E Brownlee
Frontiers in Sports and Active Living 3, 1-10, 2021
82021
Brand community integration in a niche sport: A league-wide examination of online and offline involvement in minor league soccer in North America
CJ Warren, EA Brownlee
International Journal of Sport Management and Marketing 13 (3-4), 158-172, 2013
82013
The impact of control mechanism and video game playing experience on brand awareness and consumer brand loyalty in sport video games
EA Brownlee, MB Shreffler, C Warren
Global Sport Business Journal 3 (3), 17-28, 2015
72015
Marketing of professional soccer in the United States: a case study of Major League Soccer
E Brownlee, N Lorgnier
Routledge handbook of football marketing, 73-87, 2017
62017
Examination of a model for online purchase of sport products
J Yoo
University of Minnesota, 2014
62014
The Past, Present, and Future of Virtual Reality in Higher Education
J Yoo, E Brownlee
Handbook of Research on Adult Learning in Higher Education 1, 633-658, 2020
52020
Labour migration to Chinese Super League: an examination of UK newspapers from Anelka in 2011 to Tevez in 2017
S Lee, E Brownlee
Asia Pacific Journal of Sport and Social Science 6 (3), 248-266, 2017
52017
The use of new media to maintain team identification: An examination of interactive fans
MB Shreffler
University of Minnesota, 2013
42013
Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification
E Brownlee, M Shreffler, S Ross
Journal of Brand Strategy 1 (4), 413-423, 2012
42012
Student opinions of green building practices within recreational sports facilities
E Brownlee, L Huberty, M Shreffler, J Yoo, T Brown
North American Society for Sport Management Conference, 267-268, 2012
42012
The effectiveness of official sponsor designation: The case of ambush marketing in Major League Baseball (MLB)
EA Brownlee, TC Greenwell, A Moorman
North American Society for Sport Management Conference, Columbia, South Carolina, 2009
42009
An Analysis of Potential VR Sports Game Consumers’ Prospective Motives
J Yoo, S Lee, E Ohu, E Brownlee
International Journal of Business in Sports, Tourism & Hospitality …, 2022
22022
Neighborhood Characteristics As Predictors Of Perceived Safety And Neighborhood Violent Crime
T Naser, E Brownlee, P Baker
Malaysian Mental Health Journal 1 (2), 30-33, 2022
2022
Labour migration to Chinese Super League: an examination of UK newspapers from Anelka in 2011 to Tevez in 2017.
LSB Lee SeungBum, E Brownlee
2017
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