| Dimensionalidad de la responsabilidad social empresarial percibida y sus efectos sobre la imagen y la reputación: una aproximación desde el modelo de Carroll AA Herrera, MWS Díaz Estudios gerenciales 24 (108), 37-59, 2008 | 391 | 2008 |
| Collaborating to innovate: Effects on customer knowledge management and performance P Fidel, W Schlesinger, A Cervera Journal of business research 68 (7), 1426-1428, 2015 | 258 | 2015 |
| Sticking with your university: the importance of satisfaction, trust, image, and shared values W Schlesinger, A Cervera, C Pérez-Cabañero Studies in Higher Education 42 (12), 2178-2194, 2017 | 255 | 2017 |
| When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services M Santos, W Schlesinger Spanish Journal of Marketing - ESIC, 2021 | 89 | 2021 |
| The influence of university brand image, satisfaction, and university identification on alumni WOM intentions W Schlesinger, A Cervera-Taulet, W Wymer Journal of Marketing for Higher Education 33 (1), 1-19, 2023 | 84 | 2023 |
| Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations WSACTC Pérez-Cabañero Tourism Management Perspectives 35, 2020 | 83 | 2020 |
| Investigating factors that influence on ICT usage in higher education: a descriptive analysis MA Iniesta-Bonillo, R Sánchez-Fernández, W Schlesinger International Review on Public and Nonprofit Marketing 10, 163-174, 2013 | 77 | 2013 |
| El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad W Schlesinger, A Cervera, H Calderón Revista Española de Investigación de Marketing ESIC 18 (2), 126-139, 2014 | 76 | 2014 |
| Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003) A Cervera, W Schlesinger, MÁ Mesta, R Sánchez Revista Española de Investigación de Marketing ESIC 16 (2), 7-29, 2012 | 74 | 2012 |
| Effects of customer knowledge management and customer orientation on innovation capacity and marketing results in SMEs: The mediating role of innovation orientation P Fidel, W Schlesinger, E Emilo International Journal of Innovation Management 22 (07), 1850055, 2018 | 72 | 2018 |
| Key elements in building relationships in the higher education services context W Schlesinger, A Cervera, MÁ Iniesta Journal of Promotion Management 21 (4), 475-491, 2015 | 72 | 2015 |
| Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results P Fidel, A Cervera, W Schlesinger Knowledge Management Research & Practice 14 (2), 195–203, 2015 | 67 | 2015 |
| The sustainability of cruise tourism onshore: The impact of crowding on visitors’ satisfaction S Sanz-Blas, D Buzova, W Schlesinger Sustainability 11 (6), 1510, 2019 | 63 | 2019 |
| Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas MW Schlesinger Díaz, A Cervera Taulet Innovar 18 (31), 61-76, 2008 | 61 | 2008 |
| Imagen y reputación corporativa Estudio empírico de operadoras de telefonía en España. MW Schlesinger Díaz Universidad de Quintana Roo, 2009 | 56 | 2009 |
| Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia M Walesska Schlesinger, A Cervera Taulet, MÁ Iniesta Bonillo, ... Innovar 24 (53), 113-125, 2014 | 54 | 2014 |
| Influence of advertising on brand personality in the airline sector: The case of Spain A Cervera-Taulet, MW Schlesinger, MJ Yagüe-Guillen Journal of Travel & Tourism Marketing 30 (5), 445-454, 2013 | 43 | 2013 |
| Analysis of the value creation in higher institutions: a relational perspective R Sánchez-Fernández, MÁ INIESTA-BONILLO, W Schlesinger-Diaz, ... Regulation and Best Practices in Public and Nonprofit Marketing 162, 2010 | 39 | 2010 |
| Conocimiento de marca: una revisión teórica OA Colmenares Delgado, W Schlesinger, JL Saavedra Torres Técnica administrativa 8 (38), 1, 2009 | 35 | 2009 |
| Experience management as an innovative approach in emerging Mediterranean destinations AmparoCervera-Taulet, CarmenPérez-Cabañero, WalesskaSchlesinger Journal of Business Research 101, 2019 | 31 | 2019 |
